Experiential Ventures.
Consumer Brands.
Entertainment IP.
audiences, products and destinations.
WHAT DLxR
DOES
Beverage Ventures Creation
From concept to launch.
Licensing & Brand Expansion
Create new revenue opportunities.
Experiential Consumer Products
Products designed for destinations, venues and
entertainment brands.
We help create new revenue streams.
What is
DLxR
D’LxR is a venture creation and commercialization platform focused on consumer products, in flavored ready to drink adult alternative and functional infused beverages.
We develop our own concepts, partner with creators and brands, and transform ideas into scalable revenue-generating ventures.
Experience spanning beverage, entertainment, hospitality, licensing and consumer products.
What We
Build
01
Beverage Ventures
- Private Label
- RTD
- Low MOQ
02
Licensing & IP
- Celebrity
- IP Strategy
- Co-brand
03
Experiential
- Hospitality
- Activations
- Events
Launch faster — without building infrastructure.
PILOT-TO-SCALE
A strategic commercialization roadmap built for emerging creators and enterprise partners alike.
01
Strategy
Audience · Positioning
Market Fit
02
Development
Formulation · Sourcing
Packaging
03
Pilot Launch
Low MOQ · Venue Testing
PR & Buzz
04
Scale-Up
Distribution · Retail
Global Growth
FEATURED
Venture CONCEPTS
A curated taste of the brands and concepts we’ve brought to market — from pilot to shelf.
SPORTS, RIGHTS HOLDERS
100% hydration, performance & recovery
ENTERTAINMENT, EXPERIENTIAL & ATTRACTIONS
100% Hemp Derived
ENTERTAINMENT VENUES
100% HEMP and ADAPTOGENIC DERIVED
DESTINATION RESORT & BRAND EVENTS
100% DIGESTIVE ENZYMES DERIVED
Interested in developing your own product?
HIGH-GROWTH
MARKETS
Six verticals. One integrated commercialization machine.
01
Entertainment & Media
02
Hospitality & Resorts
03
Celebrity Brands
04
Functional Beverages
05
Festivals & Live Events
06
Retail Commerce
MORE THAN
DEVELOPMENT
Venture-Focused
We build scalable commercial ecosystems — not just one-off products or single-channel strategies.
Low MOQ to Scale
Launch and validate efficiently before committing to mass production infrastructure.
Licensing Ready
Designed specifically for entertainment and celebrity co-branded global expansion.
Experiential Integration
Built for venues, tourism, hospitality, and immersive high-touch engagement ecosystems.
Full Commercialization
From product creation through total market rollout, distribution, and beyond.
Award-Winning Mixology
Backed by award-winning beverage mixology expertise since 1987.
HIGH-GROWTH
MARKETS
/01
Hospitality Integration
Branded beverage ecosystems inside premium venues, resorts, and casinos.
/02
Audience Monetization
Converting fan engagement into recurring consumer revenue via immersive touchpoints.
/03
Hospitality Integration
Built for shareability, influencer engagement, and high-impact marketing moments.
RON KNIGHT
40+ years in Broadcasting, Licensing, Hospitality, Entertainment, Attractions, and Product Development history. A significant part of the value proposition.
"
Led by executives with backgrounds in entertainment, media, and distribution—along with award-winning beverage mixology since 1987—we build the future of hospitality integration.
The Intersection of Beverage & Media
Ready to Build the
Next Venture?
Let’s architect something extraordinary together